Creating content is not a new concept. And marketing on social media is widely known as a powerful way to effectively market to a large number of people. However, what many companies do not do, is use social media to make the most of all the content they create.
Here are some great suggestions for using social media to really promote all your content. They are all easy to implement and some of them are so simple you will wonder why you didn’t do it before!
Every page on your website – share the link to every page on your website over time on all your social media platforms. This will do two things. Firstly, it will get all your website pages registering activity with the search engines, and secondly, it will give you are very good idea which pages are not performing as they should. Every page on your website should be valuable and interesting. If there are pages on your site not worth sharing on social media, ask yourself whether they are worth having on your site at all.
Every blog article, press release, marketing article, E-zine or guest blog should be shared on all your social media sites too. In the same way as web pages, if there is any content no worth sharing on social media, you need to question whether it is good quality content at all. Everything you create online should be interchangeable and usable on every other platform you have.
Every video you create, feature in or had any contribution to, must also be shared on all your social media and a link added to your YouTube channel page.
Every image on your website and on albums in Facebook and Twitter should be available also on a Pinterest or Instagram account. This action forces you to correctly tag and label all your images so that they are easily found on a Google images search, but it also makes sure they are images that are firmly tied to your URL.
All this activity will make your website highly visible to the search bots. And it is all legal activity because you are naturally sharing content that has genuinely been produced.
What you are doing is creating a huge interconnected spider’s web!
It’s a web of your content that will be seen by customers, new leads and by the search spiders. And the more you share all your content on all your platforms the more followers and new activity you will attract.
This method also helps you to develop new and fresh things to say on social media. One of the most common complaints form companies is, “What do I talk about on Facebook?”
When you root all your posts to existing content, and every time you create content you link it to social media by sharing it, you are automatically helping yourself to create new and interesting things to say and talk about.
So for example, every time you write a new blog article, share it on FB and Twitter immediately. Choose certain phrases form within the article to share on each platform. On Pinterest, share the image that goes along with your article, and add the link to the pin so that users can click through and read the article associated with the image.
If you use this method you will see a huge difference in reaction and response to your content. You will also see an improvement in your rankings and metrics on Google analytics. That’s because linking your content in this way crates layers of activity that is perfectly acceptable and irresistible to the search spiders.
Check out the relevant video resource at http://www.youtube.com/watch?v=F1LVYkTxUqo