Using Social Media to Make the Most of the Content You Share

Creating content is not a new concept. And marketing on social media is widely known as a powerful way to effectively market to a large number of people. However, what many companies do not do, is use social media to make the most of all the content they create.

Here are some great suggestions for using social media to really promote all your content. They are all easy to implement and some of them are so simple you will wonder why you didn’t do it before!

Every page on your website – share the link to every page on your website over time on all your social media platforms. This will do two things. Firstly, it will get all your website pages registering activity with the search engines, and secondly, it will give you are very good idea which pages are not performing as they should. Every page on your website should be valuable and interesting. If there are pages on your site not worth sharing on social media, ask yourself whether they are worth having on your site at all.

Every blog article, press release, marketing article, E-zine or guest blog should be shared on all your social media sites too. In the same way as web pages, if there is any content no worth sharing on social media, you need to question whether it is good quality content at all. Everything you create online should be interchangeable and usable on every other platform you have.

Every video you create, feature in or had any contribution to, must also be shared on all your social media and a link added to your YouTube channel page.

Every image on your website and on albums in Facebook and Twitter should be available also on a Pinterest or Instagram account. This action forces you to correctly tag and label all your images so that they are easily found on a Google images search, but it also makes sure they are images that are firmly tied to your URL.

All this activity will make your website highly visible to the search bots. And it is all legal activity because you are naturally sharing content that has genuinely been produced.

What you are doing is creating a huge interconnected spider’s web!

It’s a web of your content that will be seen by customers, new leads and by the search spiders. And the more you share all your content on all your platforms the more followers and new activity you will attract.

This method also helps you to develop new and fresh things to say on social media. One of the most common complaints form companies is, “What do I talk about on Facebook?”

When you root all your posts to existing content, and every time you create content you link it to social media by sharing it, you are automatically helping yourself to create new and interesting things to say and talk about.

So for example, every time you write a new blog article, share it on FB and Twitter immediately. Choose certain phrases form within the article to share on each platform. On Pinterest, share the image that goes along with your article, and add the link to the pin so that users can click through and read the article associated with the image.

If you use this method you will see a huge difference in reaction and response to your content. You will also see an improvement in your rankings and metrics on Google analytics. That’s because linking your content in this way crates layers of activity that is perfectly acceptable and irresistible to the search spiders.

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Meet Google, The Cable Company

When you pay your cable bill, you effectively pay for two things: content and delivery.

For instance, I currently pay Comcast, as many other Americans do; it’s the largest cable company in the United States. Comcast has to pay for the content it delivers to me, with the exception of its own NBC products. The company passes these costs, along with the cost of delivery, on to me.

Cable companies have traditionally done very well because of their complete control of the delivery aspect of the transaction. Even if they have to pay for content, cable companies long relied on the fact that content creators like HBO had to go through them in order to reach viewers. Until recently, there was no other choice. Networks have, however, historically fought hard to increase their licensing fees, a struggle which has mainly resulted in ever-rising cable subscription costs.

Streaming video has begun push the boundaries of this arrangement in recent years. Now Google is poised to disrupt the cable model outright.

Taking a cue from streaming services such as Netflix and Hulu, Google has announced plans to offer a subscriber version of YouTube, which is currently supported entirely by advertising. The new paid model would not replace ads, but would allow users to pay a fee to avoid them. Google has said it will share subscription revenue with video creators.

At its simplest, a premium YouTube service is to video what Google News was to news and information. Someone else spends the money to create content. Google then assembles that content and helps customers find it, while selling advertising around the content that cost Google nothing to create. The value Google adds comes through promotion and distribution. Google shares a piece of the resulting ad revenue with content creators at a rate set, conveniently enough, by Google.

This model is primed to work as well for video as it does for information, with the added benefit that viewers annoyed by ads may be willing to pay for ad-free content outright – at least, this is the hope behind the proposed subscription service. The only missing link, from Google’s perspective, is that Google still depends on someone else – like Comcast, for example – to deliver its content to the viewer by providing Internet service.

But Google is taking care of that, too, at least in some markets, by introducing its own broadband service, Google Fiber. While Google Fiber is only available in three major metro areas currently, plans to expand to five more are already underway and an additional four are under discussion.

I think we are seeing the start of a war between Google and the cable companies, especially Comcast. Google is one of the very few companies with both the resources to really build out its own broadband network from scratch and the motivation to spend time and money doing so. If Google can deliver its content to customers faster and more cheaply than Comcast, Google has every reason to make that happen.

Moreover, Comcast currently pays for nearly all the content it delivers. Google will have a set of content from YouTube for which it doesn’t pay, except for a share of the ad revenue it feeds back to creators. This library of content will subsidize Google’s purchase of content from name-brand providers. The excitement surrounding HBO Now, which will let viewers buy streaming access to HBO programs without paying for the cable channel, shows content producers are increasingly willing to reposition themselves to appeal to viewers who prefer a streaming experience.

Google would, no doubt, be thrilled to attract more users to its broadband service by offering standalone HBO packages. Unbundling subscriptions may not ultimately save consumers money, because each channel will be expensive on a standalone basis. Already, viewers increasingly must consider which channels are available through which online service when deciding whether opting out of cable is worthwhile. But unbundling may go even further. Google may follow the model set up by Apple’s iTunes Store, in which users are allowed to buy shows episode by episode if they prefer, paying only for what they watch. Google Play already offers this model for some shows; if it gains traction, Google may put more effort into expanding its offerings.

Like Google, content providers like HBO have good reason to try to sidestep Comcast and other cable companies. They want to expand their audience, and viewers are increasingly unwilling to buy Comcast’s expensive TV and Internet bundles. As the cable industry continues consolidating in pursuit of economies of scale, customers have expressed dissatisfaction with what they get compared to what they pay.

Cable companies do not only face competition with Google. Another potential threat comes from wireless providers. AT&T, Verizon and their smaller brethren are already spending billions of dollars to upgrade their networks, and they are often the content delivery providers of choice for cable cord-cutters. Right now, wireless broadband is frequently too slow and expensive for high quality video streaming. But given sufficient time and spectrum, wireless providers – along with Google – may finally apply enough pressure to break the cable monopoly model.

Cable isn’t dead. But as the advent of Google Fiber, subscription YouTube and HBO Now indicates, it may be past its prime.

Why Outsource Content Jobs To A Professional SEO Content Company?

Though writing an article sounds easy, making the content SEO compliant is difficult. It is better to seek help from professional hands rather than trying to attempt without any expertise. The wise thing to do is to outsource the writing job to a good SEO content company which can understand the complete requirements of your project and create well structured and meaningful content for marketing.

One of the main advantages of outsourcing content writing to a content service provider with SEO expertise is that you get more time to concentrate on your core business activities. Many companies are now opting for professional companies to outsource writing jobs. Professional SEO copywriting companies have experienced staff who knows how to write well-written content that is search-engine friendly and unique. They follow appropriate content style that is original, fresh and meaningful in every way.

SEO writing companies are not only well versed in web content writing but can also help you with SEO articles, blogs, press release writing and more. Professional writers know all about choosing relevant topics, searching apt keywords, using them strategically, hyperlinking keywords and following suitable writing tone and style for best results.

Professional SEO companies can come up with the best quality articles that have the right set of primary and secondary keywords used in the right context and in the correct density. Yet another advantage comes in the form of cost effectiveness as the in house department for SEO content services can be very expensive on a long term basis, when compared to the cost of outsourcing the same.

Many a times the in-house SEO team may not be able to keep pace with the changes in the world of search engines. This would affect the results which can even be negative if writing is poor. These factors get taken care of when the article writing gets outsourced to a good content writing company.

You can either hire a dedicated freelance content writer or hire a SEO content service provider depending on your needs. When outsourcing these jobs we also get the advantage of getting other work associated with SEO content writing done alongside, from these agencies. When it comes to freelance workers one can get quality SEO content articles written at economic rates and still get better website ranking in search engines.

With outsourcing becoming the norm of the day one needs to find a good SEO company for the job after careful research.

The Content Management Power Behind Process Improvement

Smart Use of Content Management Powers-up Process Improvement

Enterprise Content Management solutions (aka ECM) are the workhorses behind many of the process improvement solutions in the public and private sectors. To understand their value, you need look no further than the last time you interacted with either the government or a commercial enterprise. Applying for a license or benefits, purchasing a product or supplying a product, sending or receiving an invoice — these are content-intensive activities. The success that government and businesses experience in meeting customer or constituent needs is greatly influenced by the content management system operating in the background to support the specific requirements of the business process.

At the basic level, systems that manage data and documents provide the ability to capture information, store it, and allows users to retrieve it quickly at their desktops. Many of them also provide higher level functions as well, such as workflow, collaboration, automated retention, and others. These more advanced features are increasingly important to organizations. They add value to processes requiring review and approval steps, long-term document storage to meet legal and regulatory mandates, and other ambient needs.

However, the capability of any particular ECM or document management system is only half of the equation: the other half is the ability to configure the system to support specific business processes taking place. The smart move is on the implementation of the system in a manner that will improve the process immediately, have flexibility for future changes in the process, and is state-of-art for long-term investment protection.

Consider a fairly common process for issuing licenses. An oversimplified process for fulfilling a license request may follow the sample steps below:

Step 1: Person fills out an application. This might be on a website, on a paper application, or over the phone. This individual includes additional support documentation. Supporting documents might include a photocopy of a driver’s license, proof of residence, educational verifications, etc.
Step 2: The organization receives the information. This may require a mail room operation, conversion of paper documents to digital images, capturing data submitted via web, capturing paper copies via fax.
Step 3: Retrieve information. This will require capturing or creating index elements to enable retrieval of the information.
Step 4: Approvers/reviewers retrieve the applications and support documents. Initial review may review shortcomings (forgot to sign the application or information missing), which requires an exception process for notifying the person to amend the application.
Step 5: Applications passing the initial review are routed to other reviewers.
Step 6: Reviewers request verification of submitted information from other agencies or departments.
Step 7: Final approval is granted. Approval is recorded, a license is printed and mailed, documents are stored, etc.
Step 8: Rejected applications face possible appeals, which may require an entirely separate process to manage the individual’s record and events.

A content or document management system will be intricately involved in each of these steps; so it’s logical that the system should be configured to specifically meet the requirements. Beginning with the first step, the system will enable the creation of a unique record of information for each person submitting an application. From that step forward, the system becomes the repository (a library-like function) for all documents and data. It allows users to retrieve the records, review them, route them to others, and so on.

Many companies sell and install ECM systems (or document management systems). Fewer companies are equipped with the expertise and experience to implement their system in a way that specifically maximizes efficiency in the business process. Companies able to perform the second half of the equations should be evaluated for their project management capabilities as well as proven experience in government processes and business processes and their technical skills on staff to support the system.

The multi-tiered ability to implement software specifically to the business process goes beyond the initial implementation of the process solution. The dynamic nature of commerce and government compels a need to constantly adapt the system to new requirements. Forced by competition in the business world and annual changes in laws and regulations affecting both government and business, business process improvement companies specializing in content-intensive processes should have the capability to evolve the software to meet changes in the business process.

For more information on ECM software such as the iCenter.NET system, business process improvement, and business process outsourcing visit Image API at