How to Put the Content Back Into Content Writing

Just like any other job out there, the market will begin to get saturated with people who are bent on giving half the effort as another person would. This of course includes content development and copywriting. Despite the fact that both of these fields once weighed heavily upon education, long gone are those days with the revolution of the Internet. Now, anyone who can write or contact companies looking for content writing can telecommute to these positions.

But is that a good thing? Yes! It has been proven time and time again that a fresh perspective is rarely a bad thing. With these freelancers coming into the copywriting and content writing fields, we are now seeing new and quite entertaining ideas on how copywriting and content writing are done. While the old ways were respectable, it seems that with telecommuting, we are able to tap into the vein of creativity where it lives, even if it lacks a college-educated background.

As a freelance copywriter or content writer, you will find that you are now charged with putting the content back into content writing. Just like any other job, freelance or corporate, you will have to put your all into creating content that someone would want to sit down and actually read. If you’ve never been into content development before, you’re in for a learning curve!

One thing you will need to know is the difference between copywriting and content writing. While they are both very similar and you can implement skill sets from both of them, they are two very different methods of writing content. First, content writing is generally based out of fact or information. While it is written to be entertaining, its sole purpose is generally to educate its readers. On the other hand, copywriting is driven to promote or advertise a product or service. As a copywriter, this is an absolute necessity. While you can use some of your skills of writing as a copywriter, it is impossible to get away with simply educating your readers.

Now, with content writing, you can also choose to sell a product. Though, you may not want to be quite as pushy when it comes to getting the point of “buy me” across to the consumer who would be reading your content. You will want to find a good balance between information and advertising if you wish to add in that extra push for consumers to buy goods.

Just as with anything else, when you decide to become either a copywriter or a content writer, you will absolutely want to bring your “A” game. This will help to ensure that you have many more assignments whether as a freelancer or as a corporate writer. Without content, without traffic, without quality, all else is lost. So, focus on the quality of your content rather than the quantity as you will have to maintain your reader or customer base to make it anywhere in the field of content development and advertising on the Internet.