How do you get your online content noticed and win the content marketing game? I write dozens of content marketing articles and website copy pages each week, and one site that I own ranks #4 for its search engine term on Google.
Today, I learned that one of my articles has been selected for the home page of HubPages, a content driven information site. So how do I get my content noticed? More importantly, how can YOU win the content marketing game?
- Generate fresh, new ideas: When you’re relaxed and have a few minutes, sit down with a pen and a pad of paper and brainstorm ideas related to your brand or product. Let your imagination run wild. Don’t worry yet about search terms; just try to see your ideas from many different angles.
- Use your favorite keyword search tool and look up related search terms: Download the top 50 keywords and relevant data. Pick your keywords from the longer list and narrow it down to a dozen or so. Make sure the terms make logical sense for your website and support the brand. If writing content for a revenue sharing website, check the site to see how many articles use similar content. Avoid writing articles that will compete with other submissions; it’s not only bad manners but it also reduces your chances of winning the content marketing game and getting plenty of traffic to your submission, the key to earning decent revenue on revenue-sharing sites.
- Create a content map or web: I use a technique I call webbing. Like a spider sitting in the middle of a web, you draw a literal web on a piece of paper and use this as a creative way to spark ideas for content. Take a blank sheet of paper and draw a circle in the middle. Draw four lines to each corner. Now, take your main keyword and write it into the middle of the circle. From the four lines radiating out to the corners, create four titles using that keyword. Under each, list additional keywords. This is a great technique to use for blogging too, especially when you feel stuck for ideas and burned out. It helps visually map out what you want to say by creating a picture.
- Write in a natural, conversational style. Don’t get stuck in the “Golly gee whiz, I’m writing” mode and reach for the thesaurus to find the most impressive words or write for your 10th grade English teacher. Write the way you speak, but write grammatically, please. If you don’t know what that means, do consider hiring an SEO content writer or a professional copywriter. Don’t shrug it off by saying “it doesn’t matter.” It does matter.
- Don’t go crazy with the links. Many site owners make the mistake of padding content with dozens of links to other pages or content on their site. Choose your links sparingly.
- Find a good image but don’t steal them. NEVER use any old image from the web – images are copyrighted. You can purchase images from numerous stock photography companies or take them yourself.
Consistency of effort is the secret key that unlocks the prize of top-rated content. Any effort you make to improve your skills, understand and knowledge helps. Consistent, focused effort will be rewarded over time with good search engine ranks and higher revenues from articles posted to revenue sharing sites.
A trickle of water seems like nothing, but over time, it wore away rocks and created the Grand Canyon. Think about it. Daily, focused effort is the ultimate winner for any marketing endeavor, including content marketing strategies.